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Otti Launches Electronic Billboard Initiative, Plans Expansion To Decongest Major Cities
Otti Launches Electronic Billboard Initiative, Plans Expansion To Decongest Major Cities
Abia State Government has unveiled plans to erect digital outdoor advertising billboards in major locations across the state to reduce congestion and improve public communication.
Governor Alex Otti disclosed this on Wednesday in Umuahia during the commissioning of the state government’s first pilot electronic billboard, describing the initiative as part of efforts to modernise advertising, enhance public information and improve the appearance of urban centres.
Represented by the Commissioner for Information, Prince Okey Kanu, the Governor said the installation signals a transition towards technology-driven outdoor advertising and more efficient channels of information dissemination.
He noted that the solar-powered facility underscores the administration’s commitment to embracing innovation and promoting environmentally sustainable energy solutions.
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Governor Otti explained that the project, executed in partnership with a private company, was designed to provide a framework for collaboration between the government and private investors in the development and management of modern advertising infrastructure.
Channel
According to him, beyond its commercial value, the electronic billboard would serve as an additional communication channel for government announcements, public enlightenment campaigns, emergency alerts and other vital information.
He said the pilot facility would pave the way for similar installations in strategic locations across the state while opening up business opportuI’m it as a platform belonging to Abia residents and businesses.
He also urged residents to protect the infrastructure, stressing that its sustainability would depend on responsible management, proper maintenance and the collective commitment of all stakeholders in the state.
In his remark, the Chairman of the Abia State Signage and Advertising Agency (ABSAA), Mr Godwin Adindu, said the pilot project would be replicated in other strategic locations across the state in the coming months.
Adindu said that the initiative was aimed at transitioning from conventional billboards to digital advertising platforms, adding that it would create more opportunities for businesses and government agencies to promote their activities.
He added that the project was part of the programmes evolved and initiated by his predecessor, Mrs Victoria Onwubiko, and completed under his watch as the head of the agency to sustain the present administration’s Rebuilding Agenda.
Earlier, the project engineer, Mr Temple Omeonu, said the billboard was solar-powered, with a 60-kilowatt-hour battery capacity to sustain its operations.
Omeonu said that the installation was completed in November and expressed optimism that similar facilities would be established in other parts of the state.
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